Facebook and Twitter Basics: Newbie Social Networking skills

March 25, 2009 by Iyabo Asani  
Filed under Authentic change

Now I get it!

I went to Matt Bacak’s Marketing Madness #16 in Atlanta, Georgia this weekend.

Now, I am listening to Adam Urbanski, Mari Smith and Carrie Wilkerson on a phone call as I started to write this blog post.

I get some very basic things that I did not get before. I now get the big picture. That is why it is so important to go to such events. You get to see yourself as part of the marketplace and share ideas. I only met one person that I would consider a competitor and she is an awesome lady that I learnt a lot from. So, no threat there in any way shape or form. Also, she learnt a lot from me.

I get that I am an Internet marketer because I have a website and I am trying to sell my goods and services online. I have met so many other people online that do not get this very key point. My online relationships are as sacred as my offline relationships.

You maximize social networking like Twitter and Facebook by approaching it this way:

1.  You have entered into the room at a cocktail party (Twitter and Facebook);

2.  You say hello to others (add or invite followers),

3.  Read their business card (click on their website on twitter and see what they are about; read their bio on Facebook and be interested in them)

4.  Notice the few that you are interested in taking your knowledge of them to the next level (have a conversation with them)

5.  Maintain a relationship with them (keep exchanging notes on Facebook and Twitter – respond to them.

6.  Be interested and be interesting (share information and goodies with them.)

7.  Appreciate your sacred relationship with them (do not pimp followers out or ignore them or take them for granted in any way);

8.  Don’t just walk up to someone at a party and ask them for a job (do not sell something to them immediately. Give something first and infuse your communication with a lot of good vibes, quotes, interesting things you are doing. Let your sales tweets or updates on Facebook be one out of ten as a good rule of thumb.)

9.  Introduce your newly met friends with one another so you can have more connections and interaction (connect your Facebook and Twitter accounts so that you are consistent and you save time).

10. Be polite and say hello and goodnight to those at the cocktail party (say good morning and good night on Twitter and Facebook and tell us what is going on in your life. It makes you more human.

11.  Take your conversation to the next level. Plan to see each other again. (Connect in real life with some of your connections on Facebook and Twitter by going to Tweetups and Meet ups. Better yet, make one happen.)

12.  Celebrate your new friends lives with them. Make a note of people’s birthdays and wish them “Happy Birthday.” (Facebook will tell you your friend’s birthdays. Do not miss out on that. Be sure to wish them blessings on those special days.)

Enjoy your new found relationships. They are sacred.

Also, you can follow me:

Twitter: CoachIyabo

Facebook: Iyabo Asani

I look forward to connecting with you.


Authentic Internet Marketing

August 27, 2008 by Iyabo Asani  
Filed under Follow Your Passion

It has been an exciting journey for me becoming a coach that depends almost exclusively on my internet based presence to find clients and create a wonderful income. I have learned so much as it has been a huge perspective shift for me. As an attorney, I did not even have a website. My business relied solely on word of mouth. However, as a coach, the most important tool I have is my internet presence. It is all very exciting.

I have been trying to listen to my own personal authentic gauge meter to see what fits for me. Sometimes, I find myself struggling between what everyone suggests I should do and what feels authentic to me. I do not like pushing products on people even though making money is very important to me. It is important to me that my web presence delivers value independent of the money that may be involved.  It is important to me that my web presence is about my potential clients and the value that I can offer them.

So, as I observe what others are doing, I gauge how it feels to me. After all, my feelings are of paramount importance to me! And nothing is more important than that I feel good. Lately I have been seeing a lot of hard sells and a lot of newsletters that sell only product or the person behind the newsletter. I actually see very little value being delivered. Let me clarify on the issue of value here. Of course the product that the person is selling is valuable. I have no problems with that. But usually, they are not giving away any of their core information.

A coach may sell you a product but in the newsletter selling you the product, they have not told you anything that you can use to improve your life. No nuggets, no take aways, nothing that lets you know that this person knows their stuff. Nothing that builds trust and displays genuine competence
So, I have said this is not how I want to be. That is not authentic to me. My product has value whether I put a dollar amount on it or not. Value is a lot more than money to me.

So, I started getting emails from Angela at www.Harmonyharbor.com. I do not know anything about this company. I do not even know how I found her. I stumbled upon her and asked to get her emails as she talks about weight loss and as I started getting her emails, I discovered I love the tone and love that comes across in her emails. She was absolutely lovely. I feel that I know her. She delivers value and I will continue to follow her. It is a weight loss website with no hard sell – Imagine that. Now, I am ranting and raving about this person after only reading about 4 or 5 of her emails! I have had no personal communication with her outside of this!

Please check her out.

Now, my coach and mentor Jeanette Maw also does the same thing. I must have learned this concept from her. She is the most generous, clear-energied, (is that a word?), loving person that I know. Check out her blog at www.goodvibeblog.com and you will see what I mean. She is very successful as a coach. She walks her talk and she is truly the law of attraction guru. I have coached with her for years and I know this for a fact.

She has a whole lotta good vibes flowing. We are at the present having a ball with her post about love. It has caused such a controversy. On every piece of writing she does, she teaches what she knows about the law of attraction. You know what, I just realized something writing this. I said “she teaches.” Teaching resonates with me. Maybe that is the difference. I enjoy teaching and sharing and showing. Other coaches, other people, have skills that may not include teaching and they are selling a product so their newsletters do not teach. Maybe that is the difference.

What do you think?

So today’s Dolphin awards to to Jeanette Maw and Angela at Harmony Harbor.

Check out my previous post on Dolphin awards to see what that is.