Twitter and The Green Pizza Box
June 26, 2009 by Iyabo Asani
Filed under Follow Your Passion
Never underestimate the power of online social networking, especially Twitter. Sometimes it is easier to connect with other people when it is only in 140 characters and not a long drawn out conversation.
Kudos to Ashton Kutcher for taking the time to tell, @greenboxyny on Twitter of Environmentally Conscious Organization (e.c.o.), Incorporated, that her disposable pizza box that is perforated and breaks into four serving plates was “smart.”
What I loved about this story that I heard on ABC’s 20/20 TV show, is that e.c.o., Incorporated is innovative. One of the owners, a recent MBA graduate, could not get a job on wall street and so, she got creative and designed this pizza box and is thriving in this this economy. Why did you and I both not think of that before she did?
And using Twitter? From that single tweet, she got a lot of attention and now The Green Box has been the subject of various news segments and newspaper articles, and has been featured in hundreds of internet blogs and has been the talk of social networking sites around the world. The video has also been viewed half a million times on youtube.
That could be you? How are you using social networking to redefine your values and the way you approach your entrepreneurship?
Coach T.I.A on Sat, 27th Jun 2009 1:51 pm
Wow, that’s super inspiring! I hadn’t heard of this before you blogged about it. Thanks for letting me know, off to youtube it!
Tia
Coach T.I.A’s last blog post..When Life Throws you a (few) Curve Ball(s) – How to Stay on Top?
Christopher on Mon, 29th Jun 2009 6:11 pm
What a great idea and what an amazing story about the power of social media these days.
Thanks for sharing.
Christopher’s last blog post..The Sublime Goodness Mixtape Vol. II
Pace on Wed, 15th Jul 2009 6:16 pm
I think that a common mistake social media entrepreneurs fall into is trying to fish for that One Big Tweet (or what have you) instead of focusing on creating an innovative product and sharing information about it. It’s like Seth Godin says: If you’re remarkable, people will remark on you.
As for your question “Why didn’t we think of that before she did?” Ideas are plentiful. It’s putting them into practice that’s rare. What’s that quote? Something like “The gap between something and an idea is not nearly as wide as the gap between an idea and putting it into practice.” I totally butchered that quote, but I couldn’t find the unbutchered version, sorry. (:
p.s. Hi there! It’s a pleasure to meet you!
Pace’s last blog post..Book Bonanza Wednesday! Chapter 27: Reflection